Do You Know A “SPORTS MOM”
With over 48 billion children involved in organized sports globally, the “Sports Mom” subculture is exploding. You may have seen her running in heels like they are tennis shoes. She flies home from work, whips up dinner and loads the kids and their equipment into her SUV. She drops off Johnny at 6 for football, Lauren at 6:15 for dance, and Alec at 7:00 for baseball. Not second for a breather, it’s already pickup time! In all the chaos, she proudly proclaims, ” I AM MY CHILD’S BIGGEST FAN”!